Born from the fire, a glowing ember.
An idea that couldn’t be extinguished, an ember ready to ignite. A woman with a legacy, determined to blaze an uncharted path. A brave and fiery team at her side, ready for a new purpose and a change. A wildly different energy infused into every innovation, every design.
To build a better RV, we need to build a better RV company. By aligning superior customer experiences with greater team member fulfillment, we’ll create RVs meant for fun while having fun.
Become the most respected and sought-after independent RV brand in the marketplace through a commitment to quality, team member fulfillment, customer satisfaction, and a better ownership experience.
Provide an inviting and culturally rich workplace where all team members feel fulfilled. Create new and innovative products that fulfill our customers wish lists, while challenging the status quo. Provide strong customer and dealer relationships that create positive ownership experiences before, during, and after the sale.